I have been struggling with this question for the past year.
Throughout my 12 years as an elementary school principal, I have
written a monthly newsletter which has been sent home to parents. I
include news about upcoming events, pictures and highlights of
assemblies, important information regarding school policies and
procedures, and other bits of information, much of which fits nicely in
the "FYI" file. At first, the newsletter was copied 400 times and sent
home via the "backpack express." More recently, we have stopped the
paper newsletter, and we now post it electronically on the school's
website. This has been a big change for parents because logging on to
a computer, accessing the internet, opening email, and clicking on a
link to the newsletter certainly takes more time than opening a child's
backpack and reading the newsletter on paper. Plus, the paper version
is more portable. We have had to do a lot of reminding and
"retraining" to get parents to access the newsletter online.
A few weeks ago I heard Dr. Tim Tyson,
the principal of Mabry Middle School (just recently retired), talk
about the power of blogging. Dr. Tyson believes that blogs should be a
major part of the daily school and homework experiences. All class
assignments can be there, including worksheets, explanations,
samples/models, etc. During his last few years as principal, he
required that all of his teachers have blogs and to post at least once
a week. The Mabry staff eliminated their more traditional website in
favor of a collection of blogs as the main communication tool (mabryonline.org).
My
dilemma, as a blogging principal, is that I believe I can use my blog
to communicate the same information as on the newsletter, and often, I
am repeating myself in both places. Is this really necessary? Can I
stop writing for the school newsletter and only use my blog? Will the
important information parents need get lost in the blogosphere, thus
creating miscommunication issues? The easy answer to these questions
is "yes." I could simply tell parents that starting in September, they
must refer to my blog for the typical information I had been including
on the newsletter. If school administrators agree with Dr. Tyson, as I
do, then we must be the role models for our teachers. We must forge
ahead and take advantage of the possibilities that blogging provides.
Will that
work? Maybe, but I am afraid that it will not be so simple. As much
as we think blogging is part of the mainstream world, I do not believe
we are there yet. The switch from a paper newsletter to an electronic
version took time, and transitioning to a blog will take time as well.
There will be some confusion, there will be some resentment, and there
will be some people who feel left out because they will not want to add
more "steps" into their already busy days.
Yet, there are so
many positive reasons to make this switch. One great reason to use the
blog instead of a newsletter is the Web 2.0 component of blogging. The
blog is interactive; the newsletter is not. When a parent reads
something in the newsletter and has a question or a comment, I will
receive a call or an email, and I will respond to the individual.
However, if others have the same question, I find myself answering it
many more times. If the same question were asked in the blog, for all
to see, I could provide the same answer one time via the blog's
comments feature. This is more efficient and would save all of us time.
Also,
the blog provides me with a vehicle for sharing more pictures (with
Flickr, for example) and it provides me with the ability to include
video (via TeacherTube or YouTube). I have learned from experience
that this is what parents like to see, but the traditional newsletter
is very restricting in this way. The blog can open up a whole new
world for parents. The amount and types of information I can share is
much greater.
So what is the problem? Why not use the blog as
my main form of communication? The problem is that I have been trying
to get parents to go to the blog site for a year, and only a handful
do. I am afraid that the important information I need to get out to
parents will not reach them if I stop writing for our newsletter and
concentrate only on the blog.
Dean Shareski wrote an interesting post on his blog last week titled "If You ain't a Feed, I don't Read."
His point was that he only has time to read blog posts that he receives
in his RSS aggregator, and that there are a lot of people he would read
more frequently, like Marco Torres or Marc Prensky, if they had blogs.
He writes, "If you don’t blog but have some significant ideas,
learning, teaching to share, I likely may not know about your or even
follow your work." Dean also wrote that he is still in the minority of
people who receive their information via RSS feeds.
Chances
are that the people reading this post are proponents of using RSS feeds
to gain information, so there is no need for me to write why RSS is so
important. But, how do we convince the rest of the world (and more
specifically the parents of our students) that RSS is the "New Killer
App?" Can I "force" the parents of my students to read my blog for
news and information about our school by ending my long-term
relationship with our school newsletter? This is a change I really
want to implement, but I am concerned that doing so will alienate
and/or anger parents, thus defeating the purpose of effective
school-home communication.
If there are principals who use the
blog instead of the newsletter, I would love to know how it is working,
and what they did to help people make the transition.
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